Qui est Michaela Merk ?
Prof. Dr. Michaela Merk is an international business speaker, trainer, author and professor specialized in retail, brand and digital excellence through relationship management. Her focus is to help companies transform their sales and service teams into brand ambassadors in order to generate an unforgettable customer experience and offer best service possible. She shows how customers expectations have changed in a growing connected world and how your teams can generate an unprecedented customer experience in the traditional sales and service environment. Digitalization requires growing humanization! Michaela Merk held top management positions at L’Oréal, Estée Lauder Companies and regularly advises the biggest luxury corporations such as LVMH, Chanel, Four Seasons Hotels, Rolex and many others. As a highly demanded speaker and trainer in English, French and German she gives conferences in over 20 countries around the globe. In her dynamic keynotes and highly interactive trainings she fascinates through in-depth know-how, hands-on content and a shining personality. Besides her business career she is associate professor at Skema Business School in marketing and Director of the Dual Master’s degree in Global Luxury and Management (GLAM). Michaela Merk holds a PhD degree in marketing from the Doctoral School of Paris (Sorbonne & HEC). She is the author of the bestselling management book “Luxury Sales force Management” (Palgrave Macmillan).